The Gap Method
We Don’t Market Every Clinic. We Market the Right One.
Every city already has an answer to what pet owners are frustrated with. We just find it — then make sure everyone hears about it.
Every City Has a Gap
Search any vet in any city and you’ll find the same reviews, over and over — rushed appointments, no follow-up, surprise bills. That’s not one clinic’s problem. It’s the whole market’s blind spot.
Somewhere in that same city, there’s usually already a clinic doing it right. They’re just not saying so loud enough for anyone to notice.
How We Find It — and Fill It
Four steps, every time. No generic “quality care” messaging that every competitor already uses.
Find the Gap
We dig through reviews, calls, and conversations across your market to find the one complaint everyone shares — the thing every unhappy pet owner keeps saying, about every other clinic but yours.
Find the Clinic
Not every clinic is a fit for this. We only take on the ones already quietly doing the thing the market is missing — we’re not inventing a story, we’re uncovering one that’s already true.
Own the Message
Every campaign is built entirely around that one gap. Not “compassionate care for every paw” — the exact thing pet owners in your city are actively frustrated about, said back to them directly.
Capture the Demand
The unhappy customers from every other clinic in the market become new patients at yours — because you’re the only one who told them you had exactly what they were already looking for.
Built Like an Investment Thesis, Not an Ad Campaign
Before Marketing with Fares, I worked as a market analyst in the financial markets — finding mispriced opportunities by understanding what everyone else was missing. Veterinary marketing isn’t all that different. Every local market has an inefficiency: a gap between what pet owners actually want and what they’re currently getting. Find that gap, and you’ve found the opportunity. That’s the lens every campaign starts from — not a template, not a guess.
This Is Exactly How We Grew Holistic Vet Care
A hidden local clinic, already doing the right thing quietly. We found the gap, told its story, and here’s what happened.
Think There’s a Gap in Your Market?
There usually is. Let’s find out what it is — and whether your practice is the one that should be filling it.
Let’s Find It